Target Audience

Our target audiecnce is all the men in Australia. We would like men to know that they too can get breast cancer and that they are also at risk. Using the new concept GAMS ( get a man scan) we can also influence them to get checked in case they so have breast cancer or any other type of cancer. Our target audience being males we can promote the concept of GAMS as a manly thing and advertise it in such a way that men will see it almost everywhere they like to go. For example men like sporting events such as rugby, soccer and cricket. Having the GAMS logo on sporting uniforms of Australian athletes will promote GAMS as a manly thing and men will be more attracted to the cause and more sympathetic. Other places that GAMS can be shown to advertise for our target audience would be on the grass at sporting events or on television advertisements during commericial breaks of the footy show, the news and channel seven sports. Showing men that they too, can get breast cancer will make the men in Australia understand that they too can get breast cancer and are also at risk. This will help men to contribute to the cause and donate. We could even advertise so that men would run a marathon for the McGrath foundation with the concept of GAMS or play sport and ask people to buy tickets. All the money from these events could go to the McGarth foundation. Advertising this new concept would urge men to become more involved by either, giving money to the charity, holding or running for sporting events to raise money and awareness or paying and donating to spectate. The men in Australia is our target audience as it will definetely help to get more donations and sympathy from the males in our country.